The main purpose of ISH News is to provide the news and information in accessible format to the 18 million deaf people in India. As the News Channels on TV convey the information in spoken language, the deaf people are deprived of such information since they cannot hear. Sign Language is the natural language of the deaf since, with their missing sense of hearing, the deaf rely heavily on the sense of sight and touch for communication in their daily lives. Hence, every video of ISH News narrated in Indian Sign Language will greatly benefit the deaf people with access to information. The inclusion of closed-captions and background voice ensures that the News is also accessible to the public and promotes the inclusion of all individuals, whilst maintaining the awareness on deafness. With this “inclusion”, our aim is to create equal opportunities for the people with disabilities.

ET NOW is the English News channel dedicated to India’s development and helping its citizens ‘Rise With India’. Launched in 2009 by the Times Network, the News & Entertainment Television network of Bennett Coleman & Company Limited, ET NOW has redefined benchmarks over 8 years, becoming a formidable news brand in the business & finance landscape of India and the world. Now focused on shaping the discourse of Politics, Governance, Environment, Technology in India, we bring forward the true and underlying reasons that explain events around us, beyond Markets, Finance and Economics. Addressing these larger issues that influence the course of development in India, the team of anchors, analysts, sectoral experts and leaders at ET NOW ensure that viewers stay ahead with the all-round knowledge on the emerging India story and Rise with India. Subscribe To ET Now for latest updates :- https://goo.gl/frhY37 Catch the latest news on Telegram - https://t.me/etnownews

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