TUI/Viral Christmas Campaign
Summary
52
Pieces of
Coverage
Total number of online, offline and social clips in this report
1.62M
Estimated
Views
Prediction of lifetime views of coverage, based on audience reach & engagement rate on social
322M
Audience
Combined total of publication-wide audience figures for all outlets featuring coverage
10
Engagements
Combined total of likes, comments and shares on social media platforms
66
Avg. Domain
Authority
A 0-100 measure of the authority of the site coverage appears on. Provided by Moz